Actu
Tarsus France changes name to Weyou Group
November 2016 by Marc Jacob
In a world that is becoming increasingly digital, it is important - essential even - for trade show organisers to incorporate digital technology into their train of thought and development strategy.
This is why we have chosen Weyou.
Weyou is about business meetings, sharing information and modernity. Weyou is a forward-looking name grounded in the present with future generations in mind.
We with you, we for you, exhibitors and visitors alike, creating business.
The name is short and perfectly suited to social media, the means of communication of today and tomorrow.
Weyou is about BtoB trade shows and business meetings as well as creating digital solutions to enhance and expand our trade shows:
– Weyou Analytics which is set to be launched at the Customer Relationship and Marketing Meetings on 9 and 10 November with a view to revolutionising the analysis and insight into the benefits of trade shows.
This digital solution will provide our exhibitors with real-time information on their smartphones regarding the qualitative and quantitative outcomes of taking part in our trade shows.
Marketing directors and company directors have high expectations for this tool.
– Weyou Matchmaking, our digital solution for matching meetings at our trade meetings, a solution which has been continually enhanced over a four-year period to organise your meetings as effectively as possible.
With 17 BtoB trade shows, 2,154 exhibitors, 150,000 visitors, the creation of one or two trade shows a year and an ever-increasing annual rate of growth, Weyou is now one of the most dynamic companies in its sector.
Romuald Gadrat – President, Weyou Group
Visit our website: weyou-group.com
