Freely subscribe to our NEWSLETTER

AWS and Rackspace Technology have a longstanding relationship and history of solving customers’ most complex and transformative cloud challenges. With more than 2,200+ AWS certifications and 16 AWS Competency designations, Rackspace Technology delivers cutting-edge AWS capabilities to help you achieve operational efficiency, innovation, agility, and cost savings.

"We are at an exciting inflection point in the widespread adoption of machine learning, and we believe most customer experiences and applications will be reinvented with generative AI," said Rich Gerrafo, Vice President of Americas Sales at AWS. "Rackspace’s launch of FAIR for AWS will further help democratize generative AI making it easy and practical for our customers, regardless of industry, to use generative AI in their businesses securely."

FAIR operates at start-up speed to serve these customers’ rapidly emerging needs. Together with AWS’s deep expertise, FAIR, and AWS will help accelerate innovation for customers, which will be paramount to our mutual success.

Foundry for AI by Rackspace (FAIR)

FAIR for AWS is a groundbreaking global practice dedicated to advancing business transformation, improving customer experience, increasing the quality of service, and accelerating value creation through the secure and responsible use of AI technologies leveraging the power of AWS. FAIR has identified over 500 use cases across multiple industries and is working on several industry-leading implementations for our customers across the globe. FAIR provides three unique services to help lean into the transformative power of generative AI:

FAIR Ideate: An interactive and collaborative ideation workshop that helps organizations uncover actionable use cases for generative AI with defined business impacts. AI readiness diagnostics provide critical considerations for successful AI adoption.

FAIR Incubate: An agile and iterative program that co-creates an enterprise’s first generative AI solution. It establishes the technology stack and assesses the viability of AI, ensuring seamless integration into organizational processes.

FAIR Industrialize: A systematic effort to transform the AI solution into a product, implementing governance, defining metrics, and optimizing the AI model and Distributed Cloud Infrastructure for continuous improvement.

FAIR Ideate is currently available in AWS Marketplace. FAIR Incubate and FAIR Industrialize are planned for release in AWS Marketplace later this month.

As part of the FAIR for AWS launch, Rackspace Technology is excited to announce the FAIR Incubate with AWS program. This pioneering program is focused on enabling customers, particularly mid-sized enterprises, to accelerate their digital transformation journey with a secure AI solution. Through this program, Rackspace Technology aims to guide and support customers in taking their innovative ideas from concept to Minimum Viable Product (MVP) in just four weeks.

FAIR Incubate with AWS will provide customers with accelerators designed to specifically speed the deployment of secure, responsible generative AI solutions on AWS. For example, FAIR will provide pre-configured, secure AWS landing zones to allow customers to harness their data effectively and securely and provides a clear path from concept to production. Furthermore, the program will provide access to AWS funding programs to help organizations jump-start their FAIR AI journey.