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Pursway Hires Franck Le Tendre to Lead EMEA Expansion
April 2010 by Marc Jacob
Pursway announced its new Senior Vice President & General Manager of EMEA, Franck Le Tendre. Tasked with the responsibility to further expand Pursway’s existing market presence in the EMEA region, Le Tendre brings a wealth of experience encompassing over 15 years in enterprise software sales and management roles. Franck’s most recent position was Sales Director at SAP, where he oversaw the new CRM solution sales organisation. Prior to SAP, Franck held various sales and management positions with Marketic (DDB Group), Unica, and Sage.
Pursway offers the first and only solution that empowers companies to monetize social influence in a scalable and measurable manner. Based on over fifty patent-pending algorithms, the Pursway Influencer Marketing Management software enables companies to pinpoint the customers that most influence the purchasing decisions of their friends and families. Unlike solutions that monitor social media activities, Pursway recognizes influence based on the analysis of actual customer transactions, so influencers and followers can be identified whether they communicate online or offline, where most influence takes place.
Pursway also offers consulting services and best practices to help companies maximize the impact of influencers and the viral effect they create in their marketing campaigns and customer relationships strategies. Using Pursway’s solutions, leading global organizations in telecommunications, retail, and financial services are realizing 5-10x improvement in the ROI of customer acquisition, cross-sell, and churn prevention efforts.
