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The new Partner Programme includes a dedicated channel team, marketing support and other resources to help partners, not just to sell Kaspersky products, but to build long term relationships with customers. Access to premium content will provide partners with greater understanding of their customers’ IT security needs and concerns. Top tier partners will be able to access new demand generation tools to create a high level of interest with corporate customers on the hot topic of security.

Demand generation resources including special sales incentives, collateral, pricing programmes, customer promotions and online product demonstrations are available through the new 24/7 Partner Portal, which is available in the major European languages.

Kaspersky Lab is committed to the professional development of its partners. A range of insightful and informative video tutorials is available exclusively to partners and can be accessed through the Partner Portal.

There are four Partner levels available:

Platinum level represents the highest status available and includes a range of superior benefits as well as a dedicated account manager, quarterly business reviews, face to face technical support and direct access to Kaspersky Lab’s sales team, and exclusive incentives and rewards.
Gold level members also have access to a dedicated account manager and quarterly business reviews, alongside a number of other sales, marketing and training benefits. A Silver Level partnership opens the door to a number of valuable online and offline resources; while Registered Level represents an excellent starting point for new partners.

Existing partners will be transferred automatically to the new Partner Programme.