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Zwipe strengthens team with new COO and Director of Sales EMEA

December 2016 by Emmanuelle Lamandé

Zwipe announces the addition of Orlando Martinez as the company’s new Chief Operating Officer (COO) and John Laws as the new Director of Sales Access Control EMEA.

Zwipe’s new COO Orlando Martinez has an extensive background in bringing
innovative biometric technology to market and driving international business
expansion and organizational development.
In 1999 he cofounded SecuriMetrics, a biometrics company that revolutionized
identity management systems used by the U.S. Department of Defense and the U.S.
Intelligence communities, the company was acquired by L-1 Identity Solutions and
merged into Safran’s MorphoTrust. At SecuriMetrics, Martinez was part of the team that started and
scaled the company until sales reached approx. USD 50 million in 2007, at which
point the company was sold and merged into a larger unit to strengthen growth
capabilities. For 12 years, from 1999 to 2011, Martinez led a variety of
operational, marketing, sales and business development positions at his first
biometric venture, before he joined CGI Federal as the Director of Applied
Technology & Cyber Solutions. He spent 4 years at CGI managing the CGI Security
practice which included biometric based intellectual property as well as the Cyber
Security offerings. Martinez joins
Zwipe from IT performance management company Snarf Networks where he was the SVP of
Business Development.

John Laws joins Zwipe with over 15 years of sales experience working with major
accounts in the Access Control industry at industry giants HID and Honeywell. Prior
to his career in the security industry he was a decorated infantryman in the British
Army. His exemplary track record and diverse international network make him an ideal
representative for Zwipe in key target markets all over Europe, the Middle East and
Africa.


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