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Trend Micro announces a Safer, Smarter and Simpler Next-Generation

June 2008 by Marc Jacob

Trend Micro Incorporated announced a major new release of the company’s Worry-Free Security solutions that tackles the
changing needs of small businesses and the evolving Web threat landscape they face.

Worry-Free Business Security 5.0, the next generation of the flagship Trend Micro Worry-Free Security that was first introduced to the small business market over 4 years ago, is designed to be:

Safer -Worry-Free Business Security 5.0 includes Trend Micro Web threat
protection technology, which provides a multi-layered defense against
multiple Web threats that take advantage of the interactive nature of
the Internet. Web threat protection uses Trend Micro’s Web reputation
database that contains the threat experiences of all our customers
worldwide - from consumers to enterprises. Each attack on an individual
PC adds to the Trend Micro database and understanding of Web site
reputation, malware behaviour, and spam sources. (Trend Micro scans
about 3-4 billion Web sites and prevents 8-10 million customer exposures to infected sites on a daily basis.) Subsequent users are then protected from these threats and their sources.

With this type of comprehensive, collaborative, "Neighborhood Watch"
type of real-time protection that stops threats (including spam) before
they can enter into a network, growing businesses are able to keep their
business assets safe, thereby protecting their reputation.

Smarter - Traditional antivirus solutions, because of their deployed
location within a network and the conventional threat-detection method
used, are reactive and often cause computer and network performance
slowdowns. Worry-Free Business Security 5.0 includes Trend Micro’s
hosted technology, such as Web threat protection and hosted solutions
such as InterScan Messaging Hosted Security (which integrates anti-spam, anti-phishing, antivirus and anti-spyware) that do their work and block threats "in the cloud," taking up less bandwidth space and requiring no configuration. Meantime, Trend Micro software on the computer monitors the behavior of applications (versus relying purely upon signature pattern files) for suspicious activity. This, in combination with hosted technology, is more effective at stopping new Web threats and consumes fewer resources.

Simpler - Easy to use and deploy, Worry-Free Business Security 5.0 will
be able to be managed by channel resellers via a single console,
Worry-Free Remote Manager. This can remove administrative burden for
solution partners’ direct customers of Worry-Free Business Security 5.0.
Worry-Free Business Security also automatically increases security for
out-of-office employees.

Worry-Free Business Security 5.0 includes:

Advanced: Protects Microsoft(tm) Exchange/Small Business Servers,
Microsoft(tm) Windows(tm) servers, PCs and laptops.
Standard: Protects Microsoft(tm) Windows(tm) servers, PCs, and laptops.

For many small businesses, the Web is a must-have resource to remain
competitive. Businesses of all sizes are seeing a rise in mobile
workers, telecommuters and travelling employees. Small businesses
generally do not have the luxury of a full IT staff to counter the
mounting number, types and complexity of Web threats. Trend Micro
threat analytics shows that the growth in severe malware infections,
such as viruses and Trojans, grew 200% throughout 2007, infecting more
than one in eight PCs scanned. As a result, small businesses now need
solutions that resolve more grievous, highly consequential issues such
as identity theft, loss of critical digital assets and damage to their
company’s reputation.

Worry Free Business Security 5.0 addresses many of these issues with new
features:

Location awareness automatically changes Worry-Free security settings on
notebooks of employees who are inside or outside the office, providing
both flexibility and security for employees whether in or out of office.

Multi-layer spam blocking stops spam before it reaches networks so that
spam doesn’t take up network bandwidth or disk space. And because spam
is stopped early on, it never reaches the Exchange server, thus reducing
sluggish performance.

Application behavior monitoring monitors the behavior of applications on
computers versus relying purely upon signature pattern detection. This
consumes fewer resources and requires less maintenance.

Worry-Free Business Security 5.0 is the first security solution to
provide specific protection against data corruption and identity theft
of critical accounting information stored within QuickBooks data, the
leading accounting package for small businesses. Protection for
QuickBooks users is available in both the Standard and Advanced versions
of Worry-Free Business Security 5.0.


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