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Trūata Wins Prestigious International Privacy Innovation Award

November 2018 by Patrick LEBRETON

New player founded by Mastercard and IBM offers an innovative solution for data analytics in a post GDPR world

Trūata, the Dublin based data anonymisation and analytics company, has today been awarded the 2018 HPE-IAPP Privacy Innovation Award at the IAPP Europe Data Protection Conference in Brussels.

Trūata was founded in early 2018 by Mastercard and IBM to deliver next-generation data protection and analytics to the marketplace. In awarding Trūata with this honour, the International Association of Privacy Professionals (IAPP) has recognised the game-changing service that Trūata offers to companies who want to continue to leverage their data to innovate and grow while respecting and safeguarding the privacy of their customers.

The Trūata Anonymisation Solution is designed to deliver actionable insights to its customers who operate in multiple industries including financial services, telecommunications, hospitality, retail and travel. Trūata independently anonymises a customer’s data, giving that customer the freedom to carry out analysis while protecting people’s personal data. Running on the IBM Cloud, the Trūata solution is specifically designed to fully meet the high regulatory thresholds for anonymisation as the original source data and the anonymised data will not at any time co-exist in one organisation. This ensures that analytics can be conducted across a customer’s entire data set while only analysing the fully-anonymised versions of that data.

Based on the principle of privacy by design, and using the latest data privacy technologies developed by IBM Research, the Trūata Anonymisation Solution benefits from innovative technological, structural, legal and organisational safeguards. It enables companies to both maximise their data analytics utility and minimise their risk of non-compliance with privacy regulations.

Sponsored by Hewlett Packard Enterprise (HPE) and issued by the IAPP, the world’s largest information privacy community and resource with more than 32,000 members in over 100 countries, the much coveted Innovation Award recognises unique programmes and services in global privacy and data protection across both private and public sectors.




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