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SST Moscow – 2010: The Forum has inaugurated a year of new possibilities for security industry companies
June 2010 by Marc Jacob
Exceptionally balanced combination of three segments of security and safety market at Forum: dialogue between business and business, authorities and end-users. N? one industry exhibition in Russia can boast this!
The XV Anniversary show SST Moscow - 2010 (Security and Safety Technologies) was held on February 2-5 at Crocus Expo once again confirming its status of the leading technical event of the national security and safety industry. The Forum has drawn attention of 200 exhibitors and 15 000 unique professional visitors.
In 2010, security and safety systems and solutions – the largest section of the exhibition - presented Panasonic, ITV, Acumen, AAM Systems, Axis Communications, DSSL, V1 Electronics, ISS, Cisco, Siemens, Informsvyaz-IS, Kompaniya Bezopasnost, Soyuzspetsavtomatika, Ultra Star, TehnikServis. The companies Qnap Services, Aktiv-SB, Novo, Firm NELK, Syurtel’, Maskom and many others displayed their security solutions for IT and communication; Kompaniya Garant, Mavili Elektronik, Fire Automated Service - security solutions for fire safety and control, the companies Corporation “Zashchita”, ?2? Telematica, B&W International, Volkswagen - safety solutions for transport security. The exhibition showed collective expositions of FSS of Russia, Federal Agency for Information Technologies, and Roskosmos (Federal Space Agency).
For the third year in a row SST Moscow run in the framework of Reed Exhibitions’ global network of security and safety exhibitions. The event expanded international participation and presented in 2010 the security and safety achievements by the companies from Germany, Great Britain, Belgium, Sweden, Turkey, France, Japan. Participants from Korea, China and Taiwan presented within national pavilions. In this respect, the exhibition is supported by the largest security and safety associations including the American Security Industry Association (SIA), and Taiwan External Trade Development Council (Taitra). About 20% of exhibitors are direct international participants from 15 countries.
SST Moscow is traditionally held with the strong government and professional support. It is included in the plans of exhibition and congress events of the Ministry of Transport of Russia, Minkomsvyaz’ of Russia, Ministry of the Interior Affairs of Russia, FSS of Russia, Roskosmos, Federal Agency for Information Technologies, Government of Moscow.
– 100 % "working" exhibition for technical specialists and purchasers. Unlike just image events, communication at stands and conference program within SST Moscow is focused on acquaintance and dialogue with the target audience
During the first three days of SST Moscow one can receive invaluable experience of communication with the professionals at the conferences and seminars presented by exhibitors. A live interest was generated by the scientific and practical IX International Conference Terrorism and transport security, round table Application of satellite navigating system GLONASS with a view to ensuring transport safety and other events. For the Day of Information Security several activities on vital topics were of great success: round table Traditional annual meeting of the Head of Federal Space Agencies with IT-directors, Conferences Personal data protection and Usage of biometric security technologies in different objects, workshop Competitive intelligence in Internet.
A successful start at the Forum “Security and Safety Technologies” was taken by the Open test of systems for recognition of automobile number plates by ProSystem company with a panel discussion of test results. In the course of bid-test the best systems for reading and recognition of the automobile plate numbers common on the Russian market were presented. On February 4, the winners of competition “Best Innovative Security and Safety - 2010 Solutions” found their medals.
– The components of phenomenal success of visitor attraction are: competent SST Moscow promotion and activity of the industry in the beginning of season
Considering the difficulties which all the market participants met in 2009 and with a view of obtaining the maximal feedback from participation in the event we invested unprecedented resources in promotion of the exhibition. Modern marketing tools have been used: customer tailored approach to regional visitors, updated web-site; intensive advertising in federal and regional printed mass-media and Internet-portals; Internet-registration is open till the last date of the exhibition.
The permanent participants of exhibition have noticed this year that as early as one hour after opening of the event the aisles of exhibition hall were literally packed full with people. As a result, by the end of the first day the show and business events have been visited by 20% more of professional visitors than during a similar period in 2009. Among SST Moscow visitors were the representatives of the companies-developers and distributors, installers, integrators, engineering companies, end customers (banks; industry, trade and entertainment enterprises, transport and building organizations), law-enforcement and government agencies.
For the first time, SST Moscow was given coverage in the Internet in full-fledged format. DSSL ?ompany together with Reed Exhibitions initiated online broadcasting of the event, videoregistration of workshops and conferences, videoreporting from stands of the participants and interview of the market personalities on the company’s site and the Forum’s official site.
– The decisions made by exhibitors testify to the success of the event: over 30 % of SST Moscow 2010 participants have already expressed their wish to take part in 2011 event and are filing applications at this stage to make use of most favorable conditions of early booking
The next XVI International SST Moscow show will take place in Crocus Expo from 15 to 18 February, 2011.
More detailed information on the event is at www.tbforum.ru.
