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Privacera’s State Of AI and Data Security Governance Survey: Majority of Businesses (57%) Plan to Utilize a Data Security Platform to Secure Generative AI Models

November 2023 by Privacera

Privacera announced the results of its latest survey on generative AI data security trends, revealing that an overwhelming majority of business leaders (96%1), including Chief Information Officers (CIOs), Chief Information Security Officers (CISOs), Chief Data Officers (CDOs), and Heads of AI, have either implemented or are exploring generative AI for their business and product enhancement, while 66%* plan to implement an AI data security and governance strategy to avoid the misuse of generative AI models.

Current Adoption of Generative AI + Application by Business Function
Over half (52%) of respondents have already integrated generative AI into their business processes and products, with another 44% expressing a strong interest in adoption. Among these, 53% expressed a keen interest in leveraging the technology to enhance data security within their organizations.

Data Security and Governance Strategies
Two-thirds (66%)* of respondents embracing or exploring generative AI said they prioritize the implementation of AI data security and governance strategies. Additionally, 57%* of respondents indicated a preference for utilizing a dedicated data security platform.

Notably, the survey revealed a disparity between the importance of having a consistent and automated approach to data security (98%)* and the intention to use different security tools for individual use cases (64%). This clearly indicates a need to establish a unified data security framework, especially as organizations will realize the potential risks involved with the use of a variety of AI models.

“With the emergence of generative AI, public and private Large Language Models, organizations are looking for strategies to deploy and apply universal data security and governance as part of the end-to-end lifecycle for modern AI applications,” said Piet Loubser, SVP of Marketing at Privacera. “These broader security considerations must include together, the securing and compliant use of data for training and fine-tuning of AI models in a consistent manner. While businesses of any size prioritize security, simply piecing together tools and point solutions for specific use cases will not suffice. Data-driven organizations need a comprehensive, unified data security platform to safeguard a wide range of use cases and data applications effectively and at scale.”

Risks and Concerns
Data leakage and breaches emerged as the top concern for these organizations, with 49%* expressing apprehensions about potential vulnerabilities in generative AI usage. Close behind, abuse/data bias was identified as a concern by 39%* of respondents. Additionally, 37%* expressed fears of potential erosion of customer trust due to generative AI implementation.

"As generative AI adoption continues to gain momentum across various business sectors, it’s imperative to recognize that alongside this growth, concerns regarding data security and compliance persist,” Loubser emphasized. “Today, many use cases focus on internal chatbots or productivity enhancements, but everyone is looking for ways to make these applications customer-facing and revenue-generating. Striking the right balance between innovation and safeguarding sensitive information should be a priority. At Privacera, we understand these opportunities and risks, and are committed to delivering a unified data security platform that addresses the evolving landscape of generative AI, data security and governance."

Investment in Generative AI
Nearly half (48%)* of these organizations plan to allocate up to $1M towards generative AI over the next two years, underscoring the substantial investments in this transformative technology. None (0%) indicated no planned investment, demonstrating the widespread commitment to integrating generative AI into business operations.

As organizations navigate the evolving landscape of generative AI security, Privacera remains dedicated to providing the most comprehensive AI governance solution available today that empower enterprises to leverage generative AI safely and effectively.

Privacera shares the following best practices for adopting generative AI for your business:

1. Invest in Employee Training: Prioritize educating employees to build confidence in generative AI applications.
2. Establish Comprehensive Security Policies: Including adaptive access control, least privilege access, and role-based control for information access.
3. Utilize Unified Data Security Platforms: Opt for platforms to manage various use cases effectively.
4. Implement Real-Time Controls: Enstate data protection controls, applying encryption and masking based on user attributes and data classification to secure sensitive information.
5. Centralize Comprehensive Auditing: Data from model usage and interactions should be used to gain insights into user behavior, security, and risk patterns, enabling proactive identification and enforcement of security measures.

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