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PagesJaunes Groupe chose Spotter’s e-reputation monitoring platform

January 2013 by Marc Jacob

PagesJaunes launched an e-reputation management programme in order to achieve a more professional digital communication and develop a ‘relational and conversational’ strategy for its various audiences. It relies on Spotter for web and social media monitoring.

PagesJaunes is part of the PagesJaunes Groupe, European leader in local advertising and information online, via mobile and in print. With 16 million unique visitors and 85 million visits each month to the site pagesjaunes.fr, over 12 million dowloads of the mobile phone application and 20 million visits via mobile each month, this emblematic brand has considerable exposure… 9 out of 10 French people use at least one PagesJaunes support! For over a year now, the group has been working with Spotter, which was chosen for its approach of offering ‘solutions’ via a monitoring platform based on state of the art technology and the support of a team of dedicated experts in back-office.

The monitoring consists of following the changes in how the brand and its services are perceived, notably through analysing media discourse, opinion leaders and influencers online, as well as identifying consumers and professionals’ conversations concerning 4 major themes:

Brands, Corporate issues, Products & Services, CSR.

“To start with, the project’s aim was to evaluate PagesJaunes’ e-reputation in order to refine our plans and communication action and to make them more effective, to create interaction surrounding the brand and engage in conversation with online communities. Over the year, the monitoring we put in place allowed us to obtain feedback concerning other issues (customer relations, HR, legal matters, technical matters…). As a result, we have enlarged the field of action for Spotter tools, making a centre for listening and analysis for other management sectors in the company” Daniel LEMIN, Head of Digital Relations at PagesJaunes.

This project allows PagesJaunes to follow and measure the impact of its communication and digital marketing strategies. It also has many other uses and benefits such as the brand’s protection, crisis management, strenghtening customer relations, identifying influential actors for the brand and the development of projects that encompass several different areas.


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