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Oracle announces new integration between Oracle’s PeopleSoft Enterprise 9 and Oracle Customer Hub

January 2008 by Emmanuelle Lamandé

Oracle announces out-of-the-box Oracle Fusion Middleware based integration between Oracle’s PeopleSoft Enterprise Customer Relationship Management (CRM) 9 and Oracle Customer Hub. PeopleSoft Enterprise CRM customers can now take direct advantage of the state-of-the-art MDM capabilities for data quality management, data enrichment, and customer mastering capabilities, enabling an even better customer experience through deep customer data integration that keeps incremental changes to customer records within PeopleSoft Enterprise CRM synchronized with the Oracle Customer Hub in real-time.

The need to better understand customer data and keep it up-to-date throughout the enterprise is a constant challenge, often leading to expensive and time-consuming implementations. With the new integration between PeopleSoft Enterprise CRM and Oracle Customer Hub, users can easily cleanse and remove customer information duplications across systems and realize effective customer information consolidation, data quality management, governance and sharing of data across the enterprise. The integration helps eliminate costly undertakings and deliver all the benefits of customer insight, reduced data management & marketing costs, and effective compliance with regulations.

Key functionality for the new integration includes:
•?Real-time, bi-directional sync of customer data between PeopleSoft Enterprise CRM and Oracle Customer Hub through Oracle BPEL Process Manager.
•?Enhanced "fuzzy" search capabilities in PeopleSoft Enterprise CRM customer search screens using data quality management (DQM) configurable match rules.
•?Duplicate prevention in real-time from PeopleSoft Enterprise CRM customer entry screens.
•?Identification of duplicate customers within PeopleSoft Enterprise CRM and merge of duplicate customers using the Oracle Customer Hub Data Steward. Customer records are merged in the Oracle Customer Hub and PeopleSoft Enterprise CRM.
•?Real-time and batch customer data enrichment using out-of-the-box connection services to Dun & Bradstreet (D&B).

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