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Kaspersky Lab named one of the fastest growing vendors in the endpoint security space
June 2011 by Marc Jacob
Kaspersky Lab has been ranked by Gartner as one of the fastest growing vendors in the global security software market, placing it among the top 10 vendors by revenue in 2010. The ranking was published in a special report that supplemented Gartner’s ‘Market Share: Security Software, Worldwide, 2010’* report, and analysed 2010 revenue growth rates as well as vendor market share in the worldwide security market.
In 2010, the company’s revenue growth in Euros for consumer and enterprise endpoint security stood at 49 per cent and 37 per cent respectively, well above the market average. As well as mentioning EMEA as being Kaspersky Lab’s biggest market, the Gartner report also described regional growth trends as positive because they point to rapid expansion in Asia/Pacific and North America – key regions for future market opportunities.
An important part of company growth comes from enterprise endpoint security, a mature area in which adoption rates are high and competition is strong. Kaspersky Lab’s success is based on a good channel partner strategy and the building of a strong brand and technical expertise. The other factors behind the company’s inroad in the market are good execution in building an effective go-to-market strategy in the consumer sector, particularly on the retail channel, and a focus on anti-malware detection technology in the enterprise space.
