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Kaspersky Lab Announces New Partnership with TAG Heuer

November 2011 by Marc Jacob

Kaspersky Lab announced a new collaboration with TAG Heuer, the renowned Swiss luxury watchmaker. In co-operation with ModeLabs Manufacture, TAG Heuer has launched its first luxury touchscreen smartphone, TAG Heuer LINK, which operates on Android. Kaspersky Lab has developed TAG Heuer Mobile Security (powered by Kaspersky) to provide users of this new smartphone with reliable security software that is easy to use and offers complex malware and data protection.

The new TAG Heuer LINK phone is the ultimate communication tool. Swiss-engineered, French-built, and equipped with upgradeable Google Android software, it combines elegance, reliability and unparalleled access and connectivity. Luxuriously crafted and detailed, the TAG Heuer LINK incorporates the most prestigious materials and advanced components in the watchmaking and automotive worlds, including black PVD, diamonds and rose gold. The mirror-polished and fine-brushed stainless steel is premium grade surgical 316L, corrosion-resistant and hypoallergenic.

TAG Heuer Mobile Security (Powered by Kaspersky) provides top grade protection from network attacks, malware targeting mobile platforms, and SMS spam. On top of that it allows users to locate a lost or stolen smartphone using the GPS Find function, store all digital assets in encrypted folders, and remotely block or wipe the smartphone if it is lost or stolen. With Kaspersky Lab’s Mobile Security, the owner of a LINK smartphone is able to efficiently manage private contacts, filter out annoying calls and texts by assigning contacts to black lists and white lists, restrict children’s calls and texts, and monitor the phone’s whereabouts using GPS Find.


About TAG Heuer

TAG Heuer is a Swiss luxury watchmaker known for its sports watches and chronographs. It is a division of luxury goods company LVMH Moët Hennessy Louis Vuitton. In addition to watches, TAG Heuer produces eyewear and cell phones. Founded in Saint-Imier in 1860 by Edouard Heuer, TAG Heuer has set many major milestones of high-end watchmaking, especially in the field of chronographs and ultimate precision. TAG Heuer was the first watchmaker to master luxury chronographs with an unsurpassed precision of 1/10th, 1/100th, 1/1,000th and 1/10,000 of a second. Today, one of the largest and most desired brands in the luxury watch industry, the Swiss legend draws upon its active engagement in the world of sports to create the most accurate timing instruments and watches in the world. TAG Heuer is a privileged member of the Fondation de la Haute Horlogerie (FHH), the most exclusive club in the Swiss watchmaking industry.


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