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Half of UK consumers don’t believe commercial organisations care about their privacy, Thales research finds

November 2017 by Thales

Thales announces the results of its research on
the EU General Data Protection Regulation (GDPR). The report, based on research by
Censuswide and sponsored by Thales, captures the perceptions of consumers and
businesses on the preparedness levels of organizations in Europe and the United
States for the May 2018 GDPR compliance deadline, as well as the new regulation’s
business impact.

Half of UK consumers don’t believe commercial organisations care about their
privacy, and many are prepared to take legal action against businesses that don’t
comply with the EU General Data Protection Regulation (GDPR). At the same time,
businesses are concerned the new data privacy regulations will have a negative
impact on their operations and international relations.

Intended to improve personal data protection and increase accountability for data
breaches, GDPR is perhaps the most comprehensive data privacy standard to date.
However, the regulation presents a significant challenge for organisations that
process the personal data of EU citizens, regardless of where the organization is
headquartered

Consumer concerns

Half of UK consumers (50%) claimed not to trust anyone with protecting their
personal information, and a similar number (49%) expressed a belief that businesses
didn’t care about their digital privacy.

Perhaps as a result of recent high-profile breaches, only one in five (20%) of UK
consumers claimed to trust financial institutions with their information, while just
23% said they trusted healthcare providers.

Retailers were only trusted by 6% of consumers in the UK, and perhaps with good
reason. Thales eSecurity’s 2017 Data Threat Report revealed that two in five
retailers globally have experienced a data breach in the past year, and that a third
had suffered more than one.

More worryingly, 70% of UK consumers believe their information has been made
available for sale online by cyber-criminals.

However with the EU GDPR’s implementation just six months away, three quarters of
UK consumers (76%) believe increased regulation will improve the privacy of their
online data.

Taking back control

While understandably a hot topic among businesses across the EU, the research
revealed that more than a third (37%) of UK consumers had heard of the GDPR and that
almost two thirds (57%) of these could explain it to some degree.

Aware of the GDPR, and what it means for the privacy of their information, consumers
appear to be willing to take a stand against those organisations that fail to comply
with the regulation, with three in five (58%) of UK respondents claiming they would
at least consider legal action.

More than three quarters (79%) of respondents said they would consider taking their
business to another company if the one they were dealing with did not comply with
the regulation, while 69% suggested they might report a non-compliant organisation
to the relevant industry watchdog. Three quarters of UK consumers (77%) suggested a
failure to comply with the GDPR would negatively impact their perception of an
organisation.

Business impact

The survey revealed a number of reasons why organisations may have more to fear from
the GDPR than just consumer action and financial penalties.
 63% of UK-based organisations believe that implementing measures to
become GDPR-compliant will increase the level of complexity and red tape within
their business.
 Almost half (49%) are concerned that the GDPR will hinder their
organisation’s innovation to some degree.
 One in five (21%) expect GDPR to have a negative impact on relationships
with their international partners.
 Interestingly, while around one in five UK businesses (22%) believe the
GDPR will lead to fewer data breaches, almost a third (32%) are concerned that its
implementation will actually result in an increased number of breaches.

Despite these concerns, more than a third of UK organisations (37%) remain
optimistic that the GDPR will have no effect on their business operations
whatsoever.

Jim DeLorenzo, Solutions Manager, GDPR, Thales eSecurity says:
“As a result of recent and ongoing data breaches, digital privacy remains top of
mind for consumers. With the deadline for enforcement of the GDPR fast approaching,
law firms and compensation companies will begin to focus their efforts on fighting
for consumer rights, and organisations could find themselves facing multiple legal
challenges in addition to the hefty fines levied by the regulation, some of which
will achieve national media attention. The GDPR is a change of legislation that well
and truly puts the onus on organisations to get their houses in order, and the clock
is ticking…”

Download your copy of the Thales eSecurity report – “Protecting private personal
data – why there’s more to the GDPR than just fines” here
.

For industry insight and views on the latest data security trends check out our
blog. You can follow Thales eSecurity on Twitter, LinkedIn, Facebook and YouTube.

Methodology

Thales eSecurity commissioned the survey among 2,000 consumers in the UK and Germany
(1,000 in each region), and 1,500 C-level executives in the UK, US and Germany (500
in each region). The research was conducted online by polling company Censuswide, an
international research organisation, in August 2017.


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