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European Enterprises Will Significantly Increase Investment in Mobile Applications Over the Next Five years, Says IDC
February 2012 by IDC
As enterprises across the eurozone continue to prioritize enterprise mobility strategy within their firms, CIOs are elevating mobile enterprise applications as a means to transform their business, according to a new study from International Data Corporation (IDC). As a result, the Western European mobile enterprise application platform (MEAP) market is set to grow at a compound annual growth rate of over 25% over the next five years, according to the study.
"Despite an uncertain macroeconomic climate, European mobile enterprise application deployments accelerated in 2011 as businesses looked to enhance customer engagement, business processes, and employee productivity through greater strategic enterprise mobility within their firms," said study author Nicholas McQuire, research director, Mobile Enterprise Strategies EMEA, IDC. "Additionally, the market effects of increased consumerization of IT, cloud computing, and vendor innovation will combine to drive mobile enterprise apps increasingly up the European CIO agenda over the next few years as businesses continue to leverage enterprise mobility to modernize and transform the way they work."
According to the study, the ongoing complexities of building and buying mobile enterprise applications, combined with significant trends in the mobile enterprise market such as device and application proliferation, mobile marketing, cloud services, software and channel ecosystem disruption, and the need for mobile security and application life-cycle management, will encourage firms to take a platform approach to application mobilization within their firms. "IT teams need more efficient and industrialized development and management tools for mobile enterprise applications to help them streamline and simplify app deployment across a fragmented mobile environment," said McQuire. "This is why the MEAP market grew in relevance in Europe in 2011 and will continue to do so over the next few years."
The study, Mobile Enterprise Applications in Western Europe: Mobile Enterprise Application Platform Market Forecast and Analysis, 2010–2015 (IDC #LM01U, February 2012), examines the Western European mobile enterprise application platform market for 2010–2015, with revenue trends and market growth forecasts. It provides CIOs and business decision makers, vendors, and channel providers with strategic and tactical direction on mobile enterprise application deployment strategies. Specifically, it looks at the key drivers and barriers impacting application adoption in the European enterprise today, the types of applications organizations are targeting for their mobile workforce, which MEAP vendors are succeeding, and how the European channel is adapting to embrace this opportunity.
