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The new EMC Greenplum UAP fuses three Greenplum products into the industry’s only unified offering to support Big Data analytics: 1) the award-winning EMC Greenplum database for structured data; 2) the enterprise Hadoop offering EMC Greenplum HD, for the analysis and processing of unstructured data; and 3) EMC Greenplum Chorus™, which acts as a productivity engine and social network for data science teams.

EMC Greenplum Chorus opens data science teams up to an entirely new way to collaborate across dispersed geographies and with very large data sets. Through the Chorus interface, users get ready access to tools, data and supporting resources that enable enterprise-wide Big Data productivity. Frictionless and rapid collaboration across data science teams helps to ensure useful insights get back to the business in time to take the right actions, thus increasing agility and innovation.

Greenplum UAP is the foundation of a data analytics strategy that enables organizations to be far more disciplined and proactive with their most valuable asset, data. Across sectors, it helps organizations achieve the operational and business agility (previously achieved by Web-scale companies) required to compete effectively in the era of Big Data.

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EMC Corporation (NYSE:EMC) today unveiled the industry’s next-generation platform to support Big Data analytics—the EMC Greenplum Unified Analytics Platform (UAP). Greenplum UAP is a single, unified data analytics platform that is extensible to other tools and uniquely able to support the analytics process by facilitating the discovery and sharing of insights from Big Data, in turn leading to greater business value than ever before.

Like many top Web-scale companies before them, mainstream businesses are starting to catch the Big Data analytics wave, recognizing data as the key enabler of business agility—the ability to adapt rapidly, proactively and cost efficiently to changes in the business environment. Traditional business intelligence (BI) tools typically crunch numbers to report what happened in the past and why. In the era of Big Data, new technologies like the Greenplum UAP and the emerging discipline of data science help organizations achieve an unprecedented degree of foresight and business agility.

Top Internet companies have set new standards for organizations that want to reap the benefits of Big Data analytics by anticipating the future through advanced or predictive analytics and then rapidly turning that insight into action. The results include greater customer intimacy and responsiveness, highly agile operations, faster time-to-market and new value creation. Across sectors, companies are preparing to bring these capabilities into their organizations and start realizing the benefits of Big Data analytics.

Why a Unified Platform?

Due to technology limitations, many companies approach Big Data analytics as a “departmental science project.” This prevents the broader organization from taking advantage of all of their data, systems and people - and its ability to become more data-driven and competitive. Leading organizations know that if they are going to keep pace with the fast-evolving data landscape, they must quickly update their business intelligence infrastructure with Big Data technologies and embed analytics into the core of every key business process.

Greenplum’s non-monolithic approach to Big Data analytics leverages all of an organization’s data—structured and unstructured—and includes next-generation tools to empower the data scientist and other professionals who are increasingly part of the data science team. In order to glean insight from massive volumes of data and take the right actions, organizations need to do more than handle the co-processing of structured and unstructured data. They also need to ensure that the people who work with the data are able to iterate and collaborate on datasets and be as productive as possible. EMC Greenplum Chorus meets this need, offering a single interface for all an organization’s data together with virtual databases for exploration and innovation, and social collaboration for insight and analysis.

By providing the foundation for organizations to become data driven and develop a data-centric culture, Greenplum UAP helps organizations realize the full promise of business agility in the era of Big Data. Greenplum UAP will be available in the first quarter of calendar 2012.

Greenplum, a division of EMC

Greenplum, a division of EMC, is driving the future of Big Data analytics with breakthrough products that harness the skills of data science teams to help global organizations realize the full promise of business agility and become data-driven, predictive enterprises. The division’s products include Greenplum Unified Analytics Platform, Greenplum Data Computing Appliance, Greenplum Database, Greenplum Analytics Lab, Greenplum HD and Greenplum Chorus. They embody the power of open systems, cloud computing, virtualization and social collaboration‹enabling global organizations to gain greater insight and value from their data than ever before possible.