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Cisco Fuels SMB Commitment with Host of New Solutions

November 2007 by Marc Jacob

Continuing its commitment to the small and mediumsized
business (SMB) marketplace, Cisco announced a suite of new additions and updates to
the Cisco Smart Business Communications System (SBCS). Extensions to the portfolio include
technical services, the tripling of unified communications capabilities up to 48 users, and the addition
of four new Ethernet switches. Cisco also announced that its SMB channel initiative, Select
Certification, has grown to nearly 1,000 channel partners worldwide over the last two months.

Today, Cisco is expanding the SBCS solution set as follows:

· Cisco Unified Communications 500 Series adds 32- and 48-user systems. The initial release
of the Unified Communications 500 Series addressed the unified communications needs of
small businesses with eight to16 users. These two new platforms allow small businesses to
support up to 48 phones per location.

· Cisco SMARTnet Service for SBCS is Cisco’s award-winning technical support service
program, offering multilevel service options and access to an extensive range of technical
resources. Sold by a Cisco channel partner, customers get direct, anytime access to Cisco
engineers for configuration assistance, problem diagnosis and recommendations through 24-
hour telephone or Web-based support. The offering also includes software assurance with
application and Operating System software updates and upgrades.

· Cisco Catalyst® Express Ethernet Switches provide flexibility of configuration to meet
different networking requirements. The four new switches offer 24 10/100 access ports with
Power over Ethernet (PoE); 4 10/100 access ports with PoE and 20 access ports10/100; 24
ports of Gigabit Ethernet; or 24 10/100 access ports.

· Cisco Mobility Express: Cisco has added ease-of-deployment features for the Cisco 521
Wireless Express Access Point and Cisco 526 Wireless Express Mobility Controller. They
include an easy-to-set-up guest access portal; automatic policy configuration for voice, data
and guest access; simplified security set-up with preset low-, medium-, and high-security
options; and integration with Cisco Configuration Assistant.

The Cisco Smart Business Communications System provides voice, data, video, security and wireless
capabilities, while integrating with existing desktop applications such as calendar, email, and customer
relationship management programs. Designed for the unique needs of small businesses, the system is
comprised of hardware products, integrated unified communications applications and systemmanagement
tools designed to complement each other and provide communications building blocks.

With the assistance of a Cisco Certified Channel Partner, the all-in-one communications solution is
easy to install, use and upgrade.

Building an SMB Channel

Cisco is actively building the global capacity and capabilities of channel partners that support smallbusiness
customers. It recently launched Cisco Select Certification, a new entry-level designation
specifically for SMB-focused channel partners. With a goal of adding 5,000 Select Certified Partners
over the next 12 months, Cisco is aggressively recruiting and training channel partners around the
world. The initiative is rapidly building momentum, adding approximately 100 new partners per week.

Cisco is also helping partners expand their managed-services capabilities and improve customer
service by adding new capabilities to Cisco Monitor Director. This proactive solutions-management
tool allows Cisco channel partners to offer outsourced, multi-customer, 24-hour network management
services. It now scales to enable monitoring up to 100 managed customers and provides support for
any Simple Network Management Protocol (SNMP)-capable and IP-addressable device. The solution
provides comprehensive, real-time monitoring, alerting and reporting to help partner troubleshoot and
fix issues remotely.

Cisco Capital currently provides innovative financing solutions to SMB customers in 23 countries
through its EasyLease financing platform. EasyLease programs include the "conserve i.t." zero percent
progress payment program for Cisco Unified Communications solutions in North America, and zero
percent financing for Cisco Unified Communications solutions in Europe.


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