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The Cloud Backup Business Acceleration Program is based on The MSPexcellence Playbook™, a five step process for building and scaling an MSP business and includes a cloud backup migration strategy for Asigra customers as well as go-to-market strategies and business building tools for Asigra partners. The Playbook is customised to provide Asigra partners with ready-to-use sales and marketing worksheets, checklists and templates along with a recipe for building a highly scalable cloud services business featuring Asigra’s innovative, award winning backup, recovery and restore software.

According to multiple market research studies, strong and steady growth in IT spending is projected for the next 5 years and will be fuelled by data centre virtualisation and public cloud computing services. While growth cuts across all market segments, the SMB segment is expected to experience the next wave of accelerated growth as cloud services bring enterprise-class solutions to small and mid-sized businesses. However, the SMB IT services segment, long dominated by MSPs and other IT solutions providers, has recently become a target for large public cloud service providers such as Amazon, Google and Microsoft, offering commodity cloud services.

Asigra and MSPexcellence have identified data back-up and recovery as the leading application for cloud migration and Asigra partners are well positioned to play a significant role as cloud service providers. The Asigra solution resolves customer concerns about data privacy and control by offering an alternative to storing critical information assets in a public cloud infrastructure. Instead, the Asigra MSP can provide secure private cloud solutions tailored to the customer’s privacy, security and regulatory requirements while meeting their cost and ROI objectives. Once a secure data backup and recovery strategy is in place, customers can then migrate additional applications and services to the private cloud in a secure, gradual and non-disruptive manner.

In his new role, David Smith will be responsible for building and executing partner enablement programs that provide best practices and expertise to Asigra’s partner ecosystem. As a seasoned and result-driven executive, David brings with him a track record of monetising business strategy and delivering profitable growth. He also possesses deep product management, marketing and business development competencies that have helped leading organisations achieve growth potential. Prior to joining Asigra, David worked in a variety of management and executive roles in world-class organisations such as Platform Computing, PureEdge Solutions (acquired by IBM), Hummingbird (acquired by OpenText) and SAS. Through these roles, David gained broad operational and general management experience, and clearly demonstrated an aptitude and ability to drive growth through a partner-centric business model.

The MSPexcellence Playbook and the Cloud Backup Business Acceleration Program are available to all Asigra partners directly from MSPexcellence.