Actu
Advantech Announces Acquisition of DLoG GmbH for €12.85 Million
March 2010 by Emmanuelle Lamandé
Advantech announced the acquisition of 100% shareholding of DLoG GmbH from Augusta Technologie AG for €12.85 Million. The terms of this transaction have been approved by the Advantech and Augusta board of directors.
DLoG GmbH was founded in 1985 with its headquarters in Munich, Germany. Consisting of about 75 employees, the company has design, R&D, Sales and Marketing departments. The company is a provider of rugged industrial computers placed as the number 3 player in Europe with a 19.3% market share. In 2008, DLoG achieved revenue of €18.5 Million, followed by €13 Million in 2009 due to world economic crises. The company is on track to grow again in 2010, which is reflected in this first quarter bookings and billings marked by steady and optimistic momentum.
Through this acquisition, Advantech will integrate both parties’ strengths to become a global market leader in industrial in-vehicle computing. In addition to DLoG’s current market leading position and focus in Europe, both parties will jointly develop the Asia and U.S. markets. After acquisition, the company will be rebranded to Advantech-DLoG to reflect the synergy of the integration. In the future, Advantech-DLoG will focus on four in-vehicle computing markets: Intralogistic, Heavy Duty, Stationary Applications, and Fleet Management.
Hans-Peter Nüdling gained a multi-cultural, technological and operational management experience during his long term delegations in the USA and South East Asia. Prior to joining DLoG in 2007, Hans-Peter Nüdling held various management positions within the electrical engineering sector, including ATI, AMD and Infineon.
