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The two new U.S. ISG Provider Lens™ Google Cloud research reports compare the cloud industry service providers’ strengths, challenges, and competitive differentiators and rank Rackspace Technology as a leader in both managed services and implementation and integration services.

The reports evaluate the capabilities of 100 providers across five areas. Rackspace Technology has been placed as a Leader in both U.S. ISG Provider Lens™ Google Cloud research reports based on the company’s comprehensive product and service offerings, a strong market presence, and established competitive position. Leaders’ product portfolios and competitive strategies are strongly positioned to win business in the markets covered by the study. The Leaders also represent innovative strength and competitive stability.

Both Google Cloud Partner Ecosystem leader quadrants rank service providers that offer managed services on Google Cloud. In addition, as part of their managed service solutions, providers in the leader quadrants focus on new capabilities, automation, digital engineering, and building new partnerships.

"Google Cloud has been at the forefront of envisioning futuristic solutions and is capable enough to incorporate advanced, feature-rich platforms that drive the inclusion and infusion of emerging technologies," said D K Sinha, President of Public Cloud. "As Rackspace Technology has demonstrated with our recent launch of FAIR for Google Cloud, we will provide businesses with the expertise needed to deploy new AI capabilities safely, responsibly, and quickly can help companies accelerate their adoption of those technologies by building and managing applications so they can realize more value from Google Cloud."

The Foundry for Generative AI by Rackspace (FAIR)
Foundry for Generative AI by Rackspace (FAIR™) for Google Cloud is a groundbreaking global practice dedicated to advancing business transformation, improving customer experience, increasing the quality of service, and accelerating value creation through the secure and pragmatic use of AI technologies using Google Cloud. FAIR has identified over 100 use cases across multiple industries and is working on several first-of-a-kind implementations for our customers across the globe. FAIR provides three unique services to help lean into the transformative power of generative AI:

FAIR Ideate: An interactive and collaborative ideation workshop that helps organizations uncover actionable use cases for generative AI with defined business impacts. AI readiness diagnostics provide critical considerations for successful AI adoption.
FAIR Incubate: An agile and iterative program that co-creates an enterprise’s first generative AI solution. It establishes the technology stack and assesses the viability of AI, ensuring seamless integration into organizational processes.
FAIR Industrialize: A systematic effort to transform the AI solution into a product, implementing governance, defining metrics, and optimizing the AI model and Distributed Cloud Infrastructure for continuous improvement.

As a long-standing Google Cloud customer, Rackspace has used FAIR to implement Rackspace Intelligent Co-pilot for the Enterprise (Rackspace ICE™). Rackspace ICE is an AI Duet that boosts the productivity and effectiveness of go-to-market teams. It harnesses the power of AI to automate routine tasks, identify warm leads, surface relevant data and content, and provide real-time contextualized analytics for hyper-personalized customer interactions.

Rackspace is also using FAIR to develop RITA™ (Rackspace’s Intelligent Technology Assistant). RITA is an interactive chatbot that uses the latest language models to answer text IT service requests, enhance self-service capabilities for inquiries, request new hardware or software, reset forgotten passwords, and answer questions on IT and security policies. In addition, the solution links the response to the specific sections of the source documents for resolution.