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Publishers Clearing House Protects its Enterprise Digital Footprint with RiskIQ

March 2016 by Emmanuelle Lamandé

RiskIQ announced that Publishers Clearing House is using RiskIQ to monitor and
protect its enterprise digital footprint from fraudulent mobile apps that threaten
its Brand and customers.

Publishers Clearing House is a leading omni-channel media company offering a broad
range of products, digital entertainment, and services to consumers that power its
famous free-to-play, chance-to-win prize promotions. It has been a trusted brand for
over 60 years, awarding more than $280 Million in prizes to lucky winners.

Consumers
have traditionally engaged with the company via direct mail, its website and email.
More recently, PCH has invested significantly in gaming sites and free-to-play
mobile apps. Protecting the PCH brand across the web and establishing trust in the
mobile environment is a top business priority. The company found that phishing
attacks and fraud is just as prevalent in the mobile app ecosystem as it is on the
web and in direct mail.

“At first, we weren’t aware of the scope of the underground market for rogue
mobile apps. We had tools in place that we thought were sufficient, but soon
realized we needed more robust detection and protection capabilities,” said Sal
Tripi, AVP, Digital Operations & Compliance at Publishers Clearing House.
“Within the first month of implementing RiskIQ’s mobile solution, we found and
eradicated more than 65 rogue mobile apps that were impersonating PCH. RiskIQ was
easy to implement, intuitive to use, didn’t require incremental resources to
manage, and had an immediate impact on our business.”

Due to the simplicity of creating and launching copycat mobile apps, threat actors
can easily and quickly leverage a trusted brand for malware delivery. RiskIQ enables
PCH to proactively discover, inventory and manage its extensive mobile footprint to
identify and take down unauthorized, fraudulent and rogue apps.


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