Interoute reveals over 4.1 million visits to UEFA.com over the UEFA Champions League final weekend
June 2017 by Marc Jacob
Interoute and UEFA’s ICT provider, has revealed there were 4,117,620 visits to UEFA.com over the weekend as Juventus took on Real Madrid in the UEFA Champions League Final. Major spikes in web traffic occurred at 10pm, when game statistics, highlights, player interviews and celebration footage were displayed.
Compared to last year’s 2016 Champions League Final, when UEFA.com received 2,520,602 visits, the 2017 UEFA Champions League Final attracted 2,641,515 visits to UEFA.com. This year also saw an increase in mobile visits to the site (73 per cent) in comparison to last year’s final (68 per cent), as smartphone browsing continues to grow.
The most watched video highlights of the weekend were Cristiano Ronaldo’s reaction to the victory and Sergio Ramos lifting the trophy. As fans sought extra details on the match location, logistics and line-up, the most visited pages on the website during the week of the final were the background information pages: ‘Juventus and Real Madrid face final showdown’ and ‘Champions League Final: Guide to Cardiff’.
Viewers in China accounted for the most traffic to the website.
Mark Lewis, EVP, Products & Development at Interoute commented, “There’s a continuing trend towards dual screen viewing as consumers increasingly access the internet to add to the experience of live events. However, to ensure that fans can enjoy web content without any lag, providers must have a robust ICT infrastructure foundation in place for web content. UEFA.com relies on Interoute’s secure and scalable networked cloud, that can cope with major spikes in demand and ensures a great UEFA.com experience for fans across the globe. For a world increasingly reliant on good digital user experience, a low latency, resilient infrastructure is essential. Businesses that are prepared for this online-first generation will undoubtedly take the lead in their market.”