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Intel® deploys gesture controlled digital signage to promote new Ultrabook™ in top retail stores
January 2012 by Marc Jacob
Conceived and developed by Mediastation, this new breakthrough marketing application designed to promote the Intel inspired range of Ultrabooks™ is being deployed in retail stores across Spain, Turkey, Germany, France and the UK.
Using a combination of state of the art animation and innovative gesture control, the system is easily used by members of the public to explore the Ultrabook™ and find out about its key features in a fun and engaging way. Intel representatives in the stores are also using the system to present and entertain customers.
