News
Enhanced RSA SecurWorld Program Helps Partners Meet Growing Security Market Opportunities
January 2012 by Marc Jacob
RSA, The Security Division of EMC announced a number of planned enhancements to its global RSA SecurWorld™ channel partner program, designed to further empower RSA’s channel partners in helping customers address complex and evolving security challenges. The program enhancements will aid channel partners to more competitively position themselves with their customers as experts on RSA solutions and services. In addition, these enhancements can help enable increased profitability for RSA SecurWorld partners through the sale of RSA’s broad portfolio of security products. Enhancements also include the simplification of some day-to-day partner processes including deal registration and the tracking of training accreditation and certifications.
As organizations attempt to keep up with the evolving security landscape and persistent, dynamic intelligent threats, the opportunity for RSA SecurWorld partners is significant. RSA’s investment in developing accreditation and training programs across two new core tracks and their related technology solutions – Security Management & Compliance and Authentication & Identity Protection – will help increase the ability of channel partners to sell, deliver and architect products and solutions that meet key customer needs.
RSA made the changes to the program based on ongoing feedback from channel partners. New program highlights include:
· New specialties to accelerate business growth. Partners can choose to specialize in Authentication, Security Management or both tracks. With a further training investment in these new SecurWorld Specialties, partners will receive greater rewards from RSA and can further differentiate their capabilities and expand technology expertise to solve security challenges. These specialties include Governance, Risk & Compliance, Security Information & Event Management, Data Loss Prevention, and Network Monitoring under the Security Management and Compliance Track, and Authentication under the Authentication and Identity Protection Track. This gives partners advanced sales and technical training, and allows them to invest in technologies core to their business.
· New and improved training. Through RSA Partner Central, partners can engage more closely with RSA and receive enhanced training that is focused on key solution areas beyond pure technology training. This gives partners the tools and resources needed to sell, service, and support the full range of RSA products and solutions and to become true trusted advisors to their customers.
· A new program tier designed to meet the needs of RSA partners primarily reselling RSA authentication solutions. Partners in the new Authorized tier have will have the ability to earn SecurWorld benefits for bringing incremental business to RSA and can reach higher tiers within the program as they grow their business.
