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Deny All expands internationally

March 2012 by Marc Jacob

Deny All has been investing to grow internationally. New partnerships and customer references have been signed in Asia, the Middle East, South-East Europe and Latin America.

Deny All hires two new international sales executives

Deny All is betting on partners to develop its international business, recruiting integrators and distributors focused on IT security in the most promising territories. Olivier Puchadez joined Deny All in August 2011, as Regional Sales Manager in charge of international markets outside of the German-speaking and Nordics regions. Within 6 months, he established partnerships with the following companies:

 Arrow ECS Morroco for the Maghreb and French-speaking Africa,

 Intrapole for Central Africa,

 BR Secure in Brazil,

 Recronet in South-East Europe (Croatia, Slovenia, Montenegro and Serbia), with whom 2 new customers were acquired in 2011,

 Inter XS in Malaysia,

 E-cqurity in Thaïland, Malaysia and Singapoure,

 Process Minds in the Kingdom of Saudi Arabia, where a recent road-show helped identify several projects, in the banking and government verticals,

 Recronet also in the Middle-East, and specifically in the United Arab Emirates, where a bank chose Deny All for its application security.

Olivier Puchadez has over 20 years of experience in technical, marketing, sales and business development roles, in the telecommunications and software industries. Prior to joining Deny All, he spent 6 years at Evidian, where he opened the following new markets: Sub-Saharan Africa, Ivory Coast, Togo, Cameroun, Middle-East, South-East Asia and Central Europe.

In addition, Deny All has just hired Unnie Wiberg Martinsen, as Sales Executive for the Nordics region. She will work closely with Franck Attia, Director of Operations for the territory. A Swede living in Denmark, Unnie speaks Swedish, Danish, Norwegian and English. She will work on establishing partnerships with Integrators, Managed Security Service Providers, Outsourcers and Application Hosters.

New international customers

These new partnerships have started to generate tangible results, with the signature of new customers in Croatia (OTP Bank), Slovenia (SKB), the United Arab Emirates and the Malaysian Prison Department, in Malaysia.

Last week, Deny All attended the Infosecurity Word Exhibition & Conference, in Kuala Lumpur, Malaysia. The company will be present at other industry tradeshows and events organized by its partners across the world.


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