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Cisco Launches Innovation and Experience Center to Bring Digitization to Life for the Middle East

November 2017 by Emmanuelle Lamandé

Cisco launched a state-of-the-art Innovation and Experience Center (IXC) at its Middle East regional hub in Dubai, United Arab Emirates. The center will serve as a hub for open innovation and showcase what is possible with digital transformation in sectors that range from retail and hospitality to healthcare, education, and financial services.

The IXC is a first of its kind worldwide in that it combines innovation capability with a customer experience showcase to bring digitization to life for Cisco’s customers and our partners. Visitors will have the opportunity to experience the latest Cisco® solutions applied to real-world, real-time scenarios and get a 360-degree view of technologies that deliver tangible business outcomes.

The center was inaugurated by H.H. Sheikh Ahmed bin Saeed Al Maktoum, President of Dubai Civil Aviation Authority, together with Chuck Robbins. Robbins had earlier delivered a keynote address to senior UAE government officials.

The Innovation and Experience Center is part of a global network of Cisco Innovation Centers and hubs and will work closely with the network and Cisco’s partner ecosystem to push forward new ideas and foster creative approaches that improve business outcomes for local and global organizations.

Beyond interactively showcasing Cisco’s latest solutions across multiple architectures, the ultramodern facility will feature interactive technology demonstration labs, where Cisco and its partners will develop customized solutions adapted to the specific needs of industries in the region. Some of the sectors to be featured in the IXC include healthcare, retail, education, hospitality, transportation, utilities, banking and financial services, and oil and gas.

Serving the entire Middle East region, the virtual experience facility will extend over 9000 square feet and offer live in-person and remote demos on Cisco’s solutions. The IXC will also facilitate closer collaboration between Cisco’s channel and global industry partners to cultivate a dynamic ecosystem across the region.




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