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Blyk Deploys Hi-Tech Security & Data Service For MVNO Launch
September 2007 by Marc Jacob
Blyk, the youth-focused MVNO formed with
Orange, has deployed GB’s ID3 solution for customer authentication to
protect against ID theft and ensure customer data is accurate for
advertiser clients.
As the first ad-funded mobile network in Europe, Blyk has paid extensive
attention to its customer authentication process to ensure best user
experience and quality of its member data to advertisers.
Working with GB, Blyk is able to maximise the number of new customers
they can sign up by offering an instant ID verification process, powered
by GB’s ID3 technology. The seamless and totally unobtrusive
verification process ensures that Blyk customers are fully and uniquely
identified, providing advertisers with access to an ever growing pool of
potential customers.
About GB Group plc
GB Group prides itself on working with some of the UK’s most well known
organisations.
Through the use of its market-leading ID3(r) technology, GB Group helps
organisations validate personal identity information and combat identity
fraud, money laundering and underage gambling. ID3 powers the
award-winning URU service jointly developed with BT, which is used by
over 80% of gaming operators and 4 out of the UK’s 5 high street banks
to verify the identities of UK citizens.
GB Group also empowers organisations to consolidate and analyse customer
data from multiple sources. This enables them to make informed business
decisions based on a thorough knowledge of customer behaviour, leading
to more effective communication and interaction with the consumer.
