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AdaptiveMobile issues warning and guidelines to parents on the rapid

February 2008 by AdaptiveMobile

AdaptiveMobile a provider of mobile subscriber
protection for enterprises and individuals, today warned parents that
their children and teenagers may have unrestricted access to a number of pornographic images and videos via their mobile devices. The company
issued this warning amid industry predictions that mobile pornography
will see exponential growth in 2008. According to Juniper Research,
mobile pornography was a $775 million industry in 2008, with the global
market predicted to reach $3.5 billion by 2010.

The concern lies in some mobile sites that require no age-verification
to view material as well as other content providers who send
pornographic images as part of marketing campaigns. While some mobile
operators either restrict or ban this content, others are allowing it,
given both consumer demand and the revenue potential. Adding to the
concern is the announcement by YouTube to expand its content to more
than 100 million mobile phones, which could include graphic and adult
material.

Some of the ways that children and teenagers could receive pornography
include SMS campaigns which contain links to adult sites, MMS campaigns
containing inappropriate images to advertise a site, and emails that
contain images or videos. Each of these examples does not require
age-verification controls to access the content.

AdaptiveMobile is working with leading mobile operators to safeguard their infrastructure and enable them to deliver
appropriate controls to ensure a safe mobile experience for teenagers
and children. Its parental controls are multifaceted, allowing parents
to block applications, phone numbers and sites, or allow certain
technologies in a limited capacity. It is encouraging parents to become
an active partner in their children’s mobile experience, working closely
with their mobile service provider to get the best level of protection
available.

"Children and teenagers are the fastest adopters of mobile technology,
so the trend toward mobile pornography is of special concern to those of
us interested in their safety," said Lorcan Burke, CEO of
AdaptiveMobile. "We want parents to know the real risks that exist and
also to encourage them to work closely with their children and mobile
service provider for a safe mobile experience."


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