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AWS Announces Generative AI Innovation Center

June 2023 by Marc Jacob

Amazon Web Services, Inc., an Amazon.com, Inc. company, announced the AWS Generative AI Innovation Center, a new program to help customers successfully build and deploy generative artificial intelligence (AI) solutions. AWS is investing $100 million in the program, which will connect AWS AI and machine learning (ML) experts with customers around the globe to help them envision, design, and launch new generative AI products, services, and processes. This builds on more than 25 years of deep investment in developing AI technologies for customers and is just one part of AWS’s overall generative AI strategy to bring this technology to customers and partners around the world. Companies of all kinds are excited about the potential of generative AI to transform their offerings and operations. The AWS Generative AI Innovation Center can help them make their ideas a reality faster and more effectively.

The AWS Generative AI Innovation Center team of strategists, data scientists, engineers, and solutions architects will work step-by-step with customers to build bespoke solutions that harness the power of generative AI. For example, healthcare and life sciences companies can pursue ways to accelerate drug research and discovery. Manufacturers can build solutions to reinvent industrial design and processes. And financial services companies can develop ways to provide customers with more personalized information and advice.

Through no cost workshops, engagements, and training, AWS will help customers imagine and scope the use cases that will create the greatest value for their businesses, based on best practices and industry expertise. Customers will work closely with generative AI experts from AWS and the AWS Partner Network to select the right models, define paths to navigate technical or business challenges, develop proofs of concepts, and make plans for launching solutions at scale. The Generative AI Innovation Center team will provide guidance on best practices for applying generative AI responsibly and optimizing machine learning operations to reduce costs. Engagements will deliver strategy, tools, and assistance that will help customers use AWS generative AI services, including Amazon CodeWhisperer, an AI-powered coding companion, and Amazon Bedrock, a fully managed service that makes foundational models (FMs) from AI21 Labs, Anthropic, and Stability AI, along with Amazon’s own family of FMs, Amazon Titan, accessible via an API. They can also train and run their models using high-performance infrastructure, including AWS Inferentia-powered Amazon EC2 Inf1 Instances, AWS Trainium-powered Amazon EC2 Trn1 Instances, and Amazon EC2 P5 instances powered by NVIDIA H100 Tensor Core GPUs. Additionally, customers can build, train, and deploy their own models with Amazon SageMakeror use Amazon SageMaker Jumpstartto deploy some of today’s most popular FMs, including Cohere’s large language models, Technology Innovation Institute’s Falcon 40B, and Hugging Face’s BLOOM.

Twilio is a customer engagement platform that combines an extensive suite of digital communication channels with the best in first-party customer data, enabling businesses to deliver personalized engagement to customers on a global scale, when and how they prefer.


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